AnythingKart
Public
AnythingKart

Brand Kit

Official logos, colors, and usage guidelines. All assets are free to use under these guidelines for media coverage, partnerships, and integrations.

Official assets onlySVG & PNG formatsPublicly licensed
Brand Kit

Logo Assets

Always use the latest versions from this page. SVG is preferred — it is lossless and scales to any size without quality loss.

Horizontal — Light

Horizontal — Light

Full logo: icon + wordmark side by side. Transparent background. Use on white or light surfaces.

SVGPNG
Horizontal — Dark

Horizontal — Dark

Full logo: icon + wordmark side by side. Dark navy background. Use on dark surfaces.

SVGPNG
Vertical / Stacked — Light

Vertical / Stacked — Light

Icon above wordmark. Transparent background. Use on light surfaces or square-format contexts.

SVGPNG
Vertical / Stacked — Dark

Vertical / Stacked — Dark

Icon above wordmark. Dark navy background with white text. For dark backgrounds and embeds.

SVGPNG
Icon Mark

Icon Mark

The infinity-cart symbol. Transparent background. Use as a standalone brand mark, emblem, or embossed badge.

SVGPNG
Brand Colors

Color Palette

Use these exact HEX values across all brand materials. Never approximate colors by eye.

#0A2240

Deep Blue

Primary brand — ANYTHING & Kart wordmark, icon outlines

#FF7A00

Orange

Accent — arrow mark, KART wordmark highlight

#4CAF50

Green

Vitality — sparkle lines above the arrow tip

#FFFFFF

White

On-dark — wordmark text on dark backgrounds

Brand Standards

Usage Guidelines

Following these guidelines ensures consistent and respectful use of the AnythingKart brand across all contexts.

Do

  • Use the correct logo variant for the background (dark logo on light, light logo on dark)
  • Maintain clear space equal to the cap-height of "A" on all four sides
  • Always download the latest version from this page
  • Use SVG format for all digital, screen, and web uses — it scales perfectly
  • Use PNG only for contexts that do not support SVG (email, older apps)
  • Use the horizontal variant in navigation bars and headers
  • Use the vertical/stacked variant for square or condensed layouts

Don't

  • Do not stretch, skew, or distort the logo proportions
  • Do not recolor, tint, or apply filters/effects to the logo
  • Do not place the logo on busy backgrounds or low-contrast surfaces
  • Do not use the icon mark as a replacement for the full wordmark in editorial text
  • Do not recreate or redraw any element of the logo from scratch
  • Do not use outdated or unofficial versions of the logo

Questions about brand usage?

Need assets not listed here, or want approval for a specific use case? Reach out.

team@parveenkumar.info